Hotels, market data - Figures first quarter 2025 Iberia

The hotel sector in Iberia has experienced significant growth in the first quarter of 2025, becoming the leader in hotel investment in Europe in these first three months of the year, with 15% of the total volume, followed by France and Italy.

Hotel investment in Iberia attracted €720 million in the first quarter of 2025, an increase of 7% over the same period in 2024 and 25% higher than the average for 2019-2023. Spain accounted for 78% and Portugal for 22% of hotel investment in Iberia.

Spain, welcomed close to 20 million visitors, a slight drop of 3% compared to 2024. This decline is mainly attributed to the fact that Easter Week this year was held in April, affecting especially the number of domestic travelers (-6%), but not so much the number of foreigners, who remained stable.

The hotel supply in Spain stands at 1,226,428 available beds in 12,308 establishments, with an occupancy rate of around 62% at the end of the quarter. With respect to the project pipeline, around 220 hotels are expected to be opened by 2026, 25% of which will be high-end hotels, with around 50% concentrated in Malaga, Madrid, the Canary Islands and Cadiz.

In Portugal, the cumulative number of guests in the first quarter of 2025 has reached approximately 5.7 million, representing an increase of 2.3% compared to the cumulative figure for the corresponding period last year. The lodging sector recorded a corresponding increase in overnight stays of 1%, reaching 8.6 million in 1Q 2025. 

The hotel supply in Portugal has around 32 projects in the pipeline in the metropolitan areas of Porto and Lisbon and the Algarve, totaling more than 3,100 rooms.