Figures

Hotels, market data - Figures first quarter 2025 Spain

We analyze the hotel market in Spain during the first quarter of 2025. Learn about the situation of the sector, hotel investment data, transactions and profitability.

May 14, 2025 5 Minute Read

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Spain received close to 20 million visitors in the first quarter of the year, a slight drop of 3% compared to 2024. This decline is mainly attributed to the fact that Easter Week this year was held in April, affecting especially the number of domestic travelers (-6%), but not so much foreigners, who remained stable. The hotel supply in Spain stood at 1,226,428 available beds in 12,308 establishments, with an occupancy rate of around 62% at the end of the quarter. In terms of the project portfolio, around 220 hotels are expected to be opened by 2026, 25% of which will be high-end (5-star and 5-star GL), with around 50% concentrated in Malaga, Madrid, the Canary Islands and Cadiz.

 

The hotel sector attracted 564 million euros in the first quarter of the year, a figure in line with the previous two years, and represented 17% of the total transacted in the real estate sector in Spain. The trend observed over the past year towards the polarization of luxury assets and the budget segment has been accentuated in favor of the latter.

 

A total of 34 hotel assets and 3,634 rooms were transacted in Spain in the first quarter of the year, compared to 29 hotels and 3,240 rooms in the same period of 2024.

 

Investment forecasts for the rest of the year are positive, based on the results of the Hotel Investor Intentions Survey 2025, in which Spain repeats for the second consecutive year as the most attractive destination in Europe for hotel investment.