I need to know how many people visit my shopping centre, how many of them are recurring customers, which areas of the centre have the highest footfall and how to tailor the offering and events to customers’ interests. How can I do this?

DMI is a business intelligence product that gathers, crunches and displays the preferences of shopping centre goers in a user-friendly format.

Via the shopping centre app, visitors can log their main interests and receive both more information and personalised offers, improving their overall shopping centre experience.

DMI is already being used in 15 shopping centres across Spain and Portugal and is expected to be rolled out in the Netherlands, Italy, Poland and Slovakia.

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