Retailtainment: the Best Way to Increase Sales in Retail


Retailtainment – the convergence of retail, leisure and entertainment – has become increasingly popular in recent years as retail landlords and tenants realize that surviving e-commerce expansion requires a far more extensive offering than more products.

More landlords are transforming their malls into retail destinations to create more engaging consumer experiences and build retention. The CBRE Research team explains the emergence of new experience and provides real estate related recommendations for landlords and retailers seeking to increase foot traffic to the retail store and revenue.

Our infographic showcases retailtainment examples for a personalised, interactive and memorable retail experience.

Retailtainment Examples & Tips for Shopping Mall and Retailer


CBRE RESEARCH
This report was prepared by the CBRE Asia Pacific Research Team, which forms part of CBRE Research – a network of preeminent researchers who collaborate to provide real estate market research and econometric forecasting to real estate investors and occupiers around the globe.

© 2019 CBRE, Inc. Information contained herein, including projections, has been obtained from sources believed to be reliable. While we do not doubt its accuracy, we have not verified it and make no guarantee, warranty or representation about it. It is your responsibility to confirm independently its accuracy and completeness. This information is presented exclusively for use by CBRE clients and professionals and all rights to the material are reserved and cannot be reproduced without prior written permission of CBRE.

Hear From Our Experts

Get the latest perspectives and insights on real estate straight to your inbox.
Get the latest perspectives and insights on real estate straight to your inbox.
Stay Informed

Related Research Reports

Asia Pacific Retail Trends Q3 2019

4 November, 2019
4 November, 2019

Asia Pacific MarketView Q3 2019

30 October, 2019
30 October, 2019

The Future of Retail Banking Transforming Networks and Branches For the Digital Age - September

6 September, 2019
6 September, 2019

Asia Pacific Real Estate Market Outlook 2019 Mid-year Review

Retailtainment 2.0: Investing in Experience August 2019

Asia Pacific Research Reports

Access the latest Asia Pacific market research reports and industry analysis on coworking space, data center, proptech, F&B, market outlook, investor intentions or occupier surveys.

Market Trends

Top Asia Pacific commercial property trends for retail, office, hotel, investment and data center.

Latest Real Estate MarketView

CBRE market experts’ quarterly audit and analysis of the factors driving the development of Asia Pacific commercial properties.