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CBRE wins global recognition for its distinctive brand

Across the globe, The CBRE Group, Inc. (CBRE) has been awarded three major plaudits for its brand in the last week from Fortune, The Lipsey Company and The Managing Partners Forum.

Fortune
For the second year in a row, CBRE was the highest ranked real estate services firm on Fortune's list of the Most Admired Companies. The survey covers 58 industries and is one of the most definitive report cards on corporate reputations. CBRE achieved its highest scores for the quality of its services, professionals and senior management as well as its global competitiveness.

A total of 698 companies in 58 industries from 32 countries were analyzed by Fortune.

The Lipsey Company
CBRE has been named the top global brand in commercial real estate based on a survey of industry professionals worldwide by The Lipsey Company. The company has been named the industry’s number-one brand by Lipsey for 11 consecutive years.

The Lipsey survey measures commercial real estate professionals’ perceptions of the industry’s leading brands. More than 50,000 U.S. and international professionals participated in the 2012 survey, including property owners, investors, lenders, occupiers, brokers and property managers.

The Managing Partners Forum European Leadership Awards
The Group was named the ‘Best Performing Property Brand’ in Europe by the London-based Managing Partners Forum (MPF) at its recent European Leadership Awards. The judge’s citation noted that “CBRE is a brand without equal in the commercial real estate services industry. Above all the company is noted for its unswervingly client-centric approach to business, which makes it one of the most sought after service providers in its sector.”

MPF is a UK-based professional body that represents the leadership teams at professional firms to government and other audiences. The awards scheme recognizes the contribution of specific management disciplines and focus on leadership, collaboration, vision, brands, operational excellence, client relationships and financial performance.

“We are deeply honored that our clients and industry peers have selected CBRE for these three recognitions,” said Brett White, CBRE’s chief executive officer. “Credit for this achievement really belongs with our 34,000 professionals around the world, who work diligently and creatively every day to exceed our clients’ expectations.”

Published on: 22 03 2012

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